I thought it was interesting when Rob Zombie said that metal was for outsiders and marginally unpopular. They made a point of saying it did not do well in the mainstream and was not supported by mainstream culture. This movie was released in 2005 and out of the top 100 albums released in 2005, 7 of them were released by metal bands.
http://en.wikipedia.org/wiki/2005_in_music#Billboard_Top_200_number-one_albums
While it is true that there are 7 metal albums within the top 100 for 2005, none of them are particularly high up on the list, with System of a Down leading the pack at #19. This does mean that they do have relative popularity among the masses, but when none of the metal bands are higher ranked than either "Now That's What I Call Music!" (19 and 20), I find it rather difficult to say that metal was hitting its stride at that point.
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